The Startup Way

Book cover explorations for The Startup Way by best-selling author Eric Ries. The inspiration for the design came from the book's premise that large organizations can behave like start-ups, by enabling experimentation and fostering entrepreneurship.

Indhira_Rojas_Redindhi_ERS_1B@2x
Indhira_Rojas_Redindhi_ERS_2@2x
Indhira_Rojas_Redindhi_ERS_3B@2x
Indhira_Rojas_Redindhi_ERS_4@2x

Creative Direction & Design
Indhira Rojas