Complete design system for Patreon, building on the logo identity designed by Fuzzco. Extended the brand vocabulary, defining the art direction for illustrations, motion graphics, marketing, and brand collateral. Documented visual design and communications strategy into an internal brand guidelines document.
Creator Tour Series
Creative Direction of motion graphics and audio for Patreon video intros, outros, and transitions. The video series was a promotional campaign for the release of Patreon's re-brand, showcasing some of the most popular creators in the platform.
Brand system development and documentation, including designs for marketing, social media, swag, and other collateral.